Research At Bilingual Bay

Case Studies

Language as Infrastructure: Four LATAM Cases

Language is infrastructure. This case study reviews four Latin America examples—two hits and two misses—to show how prioritizing bilingualism eases market expansion. The takeaway: treat Spanish like payments or logistics, not decoration.
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Review the research here
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Coming Soon

Working under the mentorship of Dr. Claude Goldenberg, we’re measuring how Bay Area employers value Spanish–English bilingualism through earnings, placement, and promotions. Stay tuned as we finish up the research.

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